Over 6 games in 4 cities, thousands of fans stepped into our fan-zone activations for a true taste of Saudi hospitality!
Saudi’s historic first appearance at the CONCACAF Gold Cup 2025 gave the Saudi Tourism Authority | الهيئة السعودية للسياحة the perfect stage to connect with North American audiences
from the south of the US, all the way to the north…
and back again!
As Creative Director with RedPeg Marketing, we built a sensory tent experience to showcase the essence of "Saudi Welcome to Arabia" to football fans across the USA.
5 senses
Taste
Welcoming visitors with fresh Saudi coffee paired with sweet dates
Scent
The rich aroma of Bakhoor filling the air as visitors enter our booth
Sound
The soft, warm notes of the Oud inviting visitors to enjoy the sounds of Saudi culture
Sight
With the beauty of Arabic calligraphy coming to life before their eyes
Touch
With the click of a photo booth camera promising two lucky winners an all-expenses-paid trip to Saudi
